Choice Modelling

. use restaurant, clear

    . nlogitgen type = restaurant(fast:Freebirds | PotatoShack,       ///

                       family: WingsNmore | LosNortenos | Amas,       ///

                       fancy: Christophers | CafeEccell)

    new variable type is generated with 3 groups

    label list lb_type

    lb_type:

               1 fast

               2 family

               3 fancy

    . nlogit chosen cost distance rating || type: income kids,        ///

              base(family) || restaurant:, noconst case(family_id) 

tree structure specified for the nested logit model

     type    N      restaurant    N   k

    -------------------------------------

     fast   600 --- Freebirds    300  12

                 +- PotatoShack  300  15

     family 900 --- Amas         300  78

                 |- LosNortenos  300  75

                 +- WingsNmore   300  69

     fancy  600 --- Christophers 300  27

                 +- CafeEccell   300  24

    -------------------------------------

                         total  2100 300

    k = number of times alternative is chosen

    N = number of observations at each level

    Iteration 0:   log likelihood = -541.93581 

    Iteration 1:   log likelihood = -517.95909  (backed up)

    Iteration 2:   log likelihood = -511.99261  (backed up)

      (output omitted)

    Iteration 16:  log likelihood = -485.47333 

    Iteration 17:  log likelihood = -485.47331 

    RUM-consistent nested logit regression         Number of obs      =       2100

    Case variable: family_id                       Number of cases    =        300

    Alternative variable: restaurant               Alts per case: min =          7

                                                                  avg =        7.0

                                                                  max =          7

                                                      Wald chi2(7)    =      46.71

    Log likelihood = -485.47331                       Prob > chi2     =     0.0000

    ------------------------------------------------------------------------------

          chosen |      Coef.   Std. Err.      z    P>|z|     [95% Conf. Interval]

    -------------+----------------------------------------------------------------

    restaurant   |

            cost |  -.1843847   .0933975    -1.97   0.048    -.3674404   -.0013289

        distance |  -.3797474   .1003828    -3.78   0.000    -.5764941   -.1830007

          rating |    .463694   .3264935     1.42   0.156    -.1762215     1.10361

    ------------------------------------------------------------------------------

    type equations

    ------------------------------------------------------------------------------

    fast         |

          income |  -.0266038   .0117306    -2.27   0.023    -.0495952   -.0036123

            kids |  -.0872584   .1385026    -0.63   0.529    -.3587184    .1842016

    -------------+----------------------------------------------------------------

    family       |

          income |     (base)

            kids |     (base)

    -------------+----------------------------------------------------------------

    fancy        |

          income |   .0461827   .0090936     5.08   0.000     .0283595    .0640059

            kids |  -.3959413   .1220356    -3.24   0.001    -.6351267   -.1567559

    ------------------------------------------------------------------------------

    dissimilarity parameters

    ------------------------------------------------------------------------------

    type         |          

       /fast_tau |   1.712878    1.48685                     -1.201295    4.627051

     /family_tau |   2.505113   .9646351                       .614463    4.395763

      /fancy_tau |   4.099844   2.810123                     -1.407896    9.607583

    ------------------------------------------------------------------------------

    LR test for IIA (tau = 1):           chi2(3) =     6.87   Prob > chi2 = 0.0762

    ------------------------------------------------------------------------------


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Last revised:16/06/2007